Taking photos at manufacturing facilities is challenging but knowing the objective before starting your shoot will help. I have taken photos for magazines, catalogs, websites and each time before I start I make sure to know what the desire of the client is.
One of my first shoots was for a magazine looking for generic photos of manufacturers to highlight an article on “the end of manufacturing in America.” With these type of photos I didn’t want to show logos of the company and the faces of their employees. The work they were doing was the story that was needed. See the image below for an example.
The first image on top and the image below were shot for a company to promote their brand. It was taken to show the hard work of the nameless individuals and the strength behind the work they perform. When photographing for a company you want the brand to stand out not the employee. For this company the product and manufacturing is their brand, not the individual employee. In the photo below I make sure their logo is placed twice in the frame, once on the workers sweater and once on their product in the background.
Think about the photos used to promote customer service at companies, they always showing a smiling face with a headset on. That is because putting a face to their brand of customer service is important. For these photos they were not.
When taking photos in manufacturing facilities make sure you know what the objective of the company is, I have worked for companies that the leaders do not know what their brand is or what their message is, I suggest you don’t go out and photograph for these companies. They will never be happy with your work because they do not know what their brand is.
Photography by Pasquale Murena; Product & Corporate.